It is an extremely common phrase in business, but there is a reason so many people describe cash flow as the lifeblood of any business. Cash flow projections are amongst the most essential management reports that you can produce due to the way they show how cash will hopefully flow in and out of your venture and how much investment is required to achieve this. Even when you’re running a successful business, you may still have issues with day-to-day cashflow. If you’re a growing business, you may find that the facilities you have available are not enough to support your sales activity. You may also experience substantial fluctuations in your cash balances from day-to-day, and you will need to closely monitor and control these to avoid your business coming under financial strain.